Welcome
Printing plays a significant role in the U.S. and Worldwide economies.
Despite the myths you may have heard, print is big, print is green and print is here to stay.

This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner or marketer, print is an effective and important tool you should never forget. If you are part of the print industry, share the wonderful world of print with the resources and information in this campaign.

Now let's get started.
Print is the original disruptive technology and brought knowledge to the masses. Today print is one of the largest industries in the world. Print eclipses auto-manufacturing and is more than 18X bigger than video games. While print technology and applications are certainly transforming, it is still growing every year worldwide.
There are a lot of interests competing for marketing dollars today. As a result, the myth of print not being environmentally friendly has been very well promoted. The print industry, in fact, is not only environmentally friendly but is one of the most sustainable industries around. The industry makes tremendous investments in applying renewable energy sources and creating environmentally friendly supplies.
In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalog, or personal thank you note in the mail today.
In only a few years many innovative companies have built impressive businesses combining the instant gratification of online with the physical printed world. Some have even discovered unique ways to harness the fleeting concept of social media in print form. Now, print companies ranging in size from your favorite local copy shop to the multi-national packaging manufacturer, are quickly moving online. They are doing so at an increasing pace to keep up with their customers' 24/7 expectations and to take advantage of the extended reach the Internet brings.
Print Is Big - the infographic

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Add an informative footer to your emails:

    Print is Green! Paper is a completely renewable resource. If you really care about the environment,
    save energy by turning off your computer tonight. Find out more:  http://www.PrintIsBig.com

    Go ahead, print my email. You'll read it 10-30% faster and produce 20% less CO2.
    And yes, paper does grow on trees. Find out more:  http://www.PrintIsBig.com

    There are more forests in the U.S. today than there were 50 years ago.
    Don't believe the hype, get the facts:  http://www.PrintIsBig.com




Sources:

    McAfee, InfoTrends / CAP Ventures, WhatTheyThink, paperrecycles.org, The Design Inspiration, Direct Marketing Association, Printing Industries of America, International Data Corporation, Nieman Foundation for Journalism at Harvard, Promotional Products Association International, Rediscover Print (Printing and Imaging Association of Georgia Educational Foundation).

    Statistics deemed reliable at the time of publishing.